Work
Selected identity studies, concepts and engagements. We show only work we have the right to show. Where a project is self-initiated, experimental or conceptual, it is labelled clearly.
Identity ·Strategy ·Naming ·Architecture ·Motion ·Direction ·Identity ·Strategy ·Naming ·Architecture ·Motion ·Direction ·
OrbitCorporate IdentityAethel Study
Identity · Strategy · Art Direction
An exploration of how a technical company can communicate precision without inheriting the visual clichés of technology.
MonumentLuxury IdentityAethel Study
Identity · Art Direction · Typography
A study in restraint, permanence and recognition across physical and digital surfaces.
FieldScientific IdentityAethel Study
Identity · System · Motion
A visual system built around measurement, observation and controlled variation.
OriginSpecialty Coffee IdentityAethel Study
Identity · Naming · Packaging Direction
A system designed to translate origin, variety, process and sensory character without reducing coffee to decoration.